boyfriendtv:

I went to this hardware store today and there was a bunch of merch for black rifle coffee company on the shelves. I’m sure you can make some assumptions based on the name of this company. Anyway i can’t stop thinking about ideology as a marketing tactic now. Especially when it comes to like selling something that’s basically shit quality.

I wish I knew this piece of shit coffee roasting company existed when I was taking my one required business class because I would’ve mentioned them thusly bringing the discussion to a screeching halt.