The ease at which gen z decended into consumerism is the result of the under-regulated internet. Marketing to children and teens is still done in such an unclockable integrated way. I think the untrained eye of a gen x or boomer still can’t parse some social media ads as well as our age group can. Mmos like club penguin trained kids to participate in consumerism as a form of socialization. Members only hierarchy systems enforced class divides among children virtually. This is a shift from consumerism as self expression, individualism. Like the ability to communicate is the product of spending money. Now the ability to communicate is the product of selling our private information and geolocation.